Sweatshop worked directly with tech start-up, Deliveroo, to run a advertising campaign across networked sites Broadsheet.ie and WaterfordWhispersNews.com - the campaign was an exercise in targetting customers geographically and only at certain times of the day to ensure value and reduce waste in impressions. The campaign was created to drive awareness of the brand and illicit downloads of the Deliveroo app.
We are delighted to work with new events company Luggwoods, advising them on digital strategy, creating their advertising assets for on online (and offline) marketing campaign, and administering their advertising spend. We were also chuffed to work with Robert Mirolo for the first time. Examples of work below. Luggwoods.ie for more.
by Sweatshop Staff | Tuesday, July 07, 2015 | Creative
Sweatshop recently took over the creative direction of pet company Rupert and Frank. Here's is some development work on their branding and packaging. We look forward to more exciting projects with the company in the months to come including new website, media channels and more.
Sweatshop worked with St Patrick's Festival and the Guinness Archive to put together an outdoor exhibition as part of the #ILoveMyCity programme. It was the first time that images from the Guinness archive were on show outside of the storehouse. The exhibition popped up in four locations around Dublin City Centre.
Sweatshop clients The Irish Farmers Journal have unveiled a new creative marketing division to their business. Sweatshop worked with Revert Design to concept, brand and unveil this new identity and produce a 12-page brochure to present to the Journal's key clients on their annual industry day.
We worked with Irish tech company, Fandom, to roll out a real-time content hub for London Fashion Week 2015. The hub was branded for one of our network sites, The Prowlster, which is a Dublin-based online fashion, style, and culture magazine. It also carried branding for OPSH, ID2015 and our agency, Sweatshop.
The hub drew in social media from The Prowlster's selection of the best fashion commentators across Instagram, Facebook and Twitter and housed them in one online destination. It was the first time in Ireland this tech was used for a fashion event and the hub was covered in The Irish Times.
The Folláin Food Project is a collaboration between Irish preserve company, Folláin, tech start up Food Cloud and the Irish EPA's Stop Food Waste programme. It also features luscious recipe videos from Forkful TV. We were approached to work on an identity, a website and an infographic for the project and were delighted to work alongside Sound PR and illustrator du jour, Aoife Dooley, on this worthy project.