Second Captains Sports Annual, Volume 2

by Sweatshop Staff | Thursday, October 13, 2016 |

That difficult second album? Nonsense. We were delighted to co-produce the Second Captains Sports Annual, Volume 2 after the success of last year's book. 

Pre-order now HERE.


Sweatshop x Agility

by Sweatshop Staff | Wednesday, September 28, 2016 | Creative, Content, Video

We were delighted to collaborate with AgilityHQ in working on the branding and comms strategy for the merger of Fundraising Ireland and the ICTR to Charities Institute Ireland. More to come on this project, in the meantime, here is the new branding and introduction video. 


Charities Institute Ireland - Introduction from Sweatshop Video on Vimeo.

Student Leap Card Campaign

by Sweatshop Staff | Wednesday, September 21, 2016 | Content, Video

Sweatshop were briefed by Student Leap Card to showcase the product to third level students online as their “must-have” item for the academic year 2016-17. Our solution was a successful video campaign through Facebook, Instagram and Youtube, working with Irish internet characters Your One Nikita and Owen Colgan. 


Owen Colgan - Guide To Being A Student from Sweatshop on Vimeo.

Your One Nikita - Guide To Being a Student from Sweatshop on Vimeo.

Irish Times - Print Ad

by Sweatshop Staff | Wednesday, September 07, 2016 | Creative, Advertising

We took some time out of project to promote ourselves, and why not!

This is a print advert we placed in the print edition of the Irish Times, working with Irish illustrator, Colm McAthlaoich.


by Sweatshop Staff | Wednesday, July 20, 2016 | Creative, Content, Video

We've been working with Domini Kemp to produce a suite of videos across brands such as Joe's Coffee, Alchemy, and Itsa stores. Here's the second offering, looking at the the wholefoods and cold pressed juices available in Alchemy, Dublin. 


Alchemy from Sweatshop on Vimeo.

For more of our previous work with Domini Kemp, see HERE, and HERE

We Are Islanders - Web Development

by Sweatshop Staff | Friday, July 08, 2016 | Creative, Content

An art project and contemporary fashion house based in Dublin, Ireland, We Are Islanders designs and creates contemporary womenswear fashion and lifestyle products utilising luxury fabrics from Ireland and around the world. Sweatshop worked with WAI, on a trading online voucher from the DECB, to develop their website and e-commerce functionality. 


ISLAND JOURNEY from Sweatshop on Vimeo.

Joe’s Coffee

by Sweatshop Staff | Wednesday, July 06, 2016 | Creative, Content, Video

We've been working with Domini Kemp to produce a suite of videos across brands such as Joe's Coffee, Alchemy, and Itsa stores. Here's the first one, looking at the speciality coffee scene in Dublin. 

Joe's Coffee from Sweatshop on Vimeo.


For our previous work with Domini, see HERE

Follain Food Project

by Sweatshop Staff | Wednesday, March 16, 2016 | Creative, Content, Video

Animated video for client, Follain.

Food waste costs Irish households €700 million every year, and 60% of food that is discarded can be avoided. It is Folláin's belief that food should not be wasted and the environment in which it comes from respected. By sharing ideas and recipes we would like to help you get the most from fresh ingredients and reduce food waste.


For other work with Folláin - see HERE

The Ultimate Sunday

by Sweatshop Staff | Sunday, March 13, 2016 | Creative, Experiential

We were delighted to work with St Patrick's Festival and put together a line-up for The Ultimate Sunday event - a day of bringing the newspapers to life with cultured chats, sweet sounds and live comedy in the ornate surroundings of Belevdere House.

‪#‎stpatricksfestival‬ ‪#‎ilovemycity‬

For more info, click HERE.


We Are Islanders

by Sweatshop Staff | Saturday, February 27, 2016 | Creative, Content, Video

A Journey to the Island. Illustration by Rosie Reilly & Harriet Bruce. Animation by Fergal Brennan. Creative Direction: Rosie O'Reilly. Video content as part of for web development for client, Fashion and Art house, We Are Islanders.


ISLAND JOURNEY from Sweatshop on Vimeo.

VIRAL: Conor McGregor x SevereMMA

by Sweatshop Staff | Thursday, February 25, 2016 |

Exclusive Video – Conor McGregor talks dos Anjos, Cerrone, 170lbs, relationship with UFC brass and more with Sweatshop network site, SevereMMA.com.

UPDATE: 1.5 million views in one week.



Sweatshop network site SevereMMA.com are gearing up for UFC 197 in Las Vegas on March 5th, when again they'll have exclusive access to Conor McGregor content for their followers. The last time the Severe guys put out some exclusive McGregor content it racked up over 250,000 views on youtube in a matter of days. Box office.

SevereMMA was founded in 2011 by Graeme McDonnell and has been covering the rise of Conor McGregor and MMA in Ireland from the GAA halls to the MGM Grand in Las Vegas.

The site is brought to you by the same people who put together ‘The Notorious’ Conor McGregor documentary which was well received has gone on to sell to several broadcasters including Fox Sports in America, Fox Sports Australia and is also available on UFC’s online network ‘FightPass’.

SevereMMA is open to talk advertising and content partnerships. hello@sweatshop.ie


Sweatshop X Deliveroo - A first for Ireland

by Sweatshop Staff | Tuesday, February 23, 2016 |

We're delighted to announce that Sweatshop's networked sites are the first in Ireland to become affiliate partners with Deliveroo.

The advertising deal means that Deliveroo will pay for every reader of Broadsheet.ie, Rugbylad.com and SevereMMA.com who uses their service.

We will be using third-party software from Impact Radius to track clicks and conversions and we'll be rolling out site-specific advertising for the three publishers over the coming days and weeks.

Stevan Popovic, Affiliate Partnerships Manager at Deliveroo, said: "We're very excited to be working with Sweatshop Media as an affiliate partner in Ireland. We're always looking to work with local partners and Sweatshop Media are always producing great content with a distinctly Irish flavour and humour. We look forward to a flourishing partnership."

Want to eat and support Irish independent media at the same time? Use this LINK or click below.



Uber Video

by Sweatshop Staff | Thursday, January 14, 2016 | Creative, Content, Video

Uber's Centre of Excellence was launched in Limerick on January 11th, 2016 and aims to become a major hub of its support organisation across Europe, the Middle East and Africa, driving innovation and service excellence for the community of users in the region.

Sweatshop worked with Green Light Events to document some of the day. 

Uber launch Limerick centre of excellence from Sweatshop on Vimeo.

Second Captains

by Sweatshop Staff | Monday, November 09, 2015 | Creative, Content

Second Captains is a multi-platform media production company based in Dublin. With their award-winning podcast with The Irish Times and live RTE TV show, Second Captains Live their's is one of the strongest independent media brands in the country. Sweatshop are incredibly pround to announce we have been working with the Captains for the last year to design, produce and distribute their first book - The Second Captains Sports Annual, Volume 1. 

The content is a mixture of longform journalism from Ken Early, Ciaran Murphy and Simon Hick, mixed with more retro fun content, including cartoons from The Guardian's David Squires, and Colm Mac Athlaoich. 

The book will be available form all good book stores and online from November 1st and is the ideal gift for men this Christmas. 




Colin Horgan AW16 - DRIFT

by Sweatshop Staff | Tuesday, October 13, 2015 | Content, Video

Network site, The Prowlster, is honoured to premiere DRIFT, a fashion film for Kerry-born, London-based designer Colin Horgan. 


Drift - Colin Horgan AW16 from Sweatshop on Vimeo.

For full article: click HERE.

Haunted Spooktacular

by Sweatshop Staff | Monday, September 28, 2015 | Creative, Advertising

Haunted Spooktacular, the horror farm in Meath, is quite frankly terrifying. Sweatshop were delighted, but a little scared, when we were engaged to create online advertising and administer the media spend of this new client. We worked with Ben Hickey on creative and Tom Dillon on advertising strategy. 


Ryanair - Destination Guides

by Sweatshop Staff | Saturday, September 26, 2015 | Creative, Content

Sweatshop have successfully completed 60 updated destination guides for Ryanair.

Working with a team of writers and editors across Europe, Sweatshop provided up-to-date content on various cities, including where to eat and drink and what to look out for. This content will be going live soon and will also be translated in multiple languages. 


by Sweatshop Staff | Monday, September 21, 2015 | Creative, Advertising

Sweatshop worked directly with tech start-up, Deliveroo, to run a advertising campaign across networked sites Broadsheet.ie and WaterfordWhispersNews.com - the campaign was an exercise in targetting customers geographically and only at certain times of the day to ensure value and reduce waste in impressions. The campaign was created to drive awareness of the brand and illicit downloads of the Deliveroo app

Luggwoods - Santa’s Enchanted Forest

by Sweatshop Staff | Monday, September 14, 2015 | Creative, Advertising

We are delighted to work with new events company Luggwoods, advising them on digital strategy, creating their advertising assets for on online (and offline) marketing campaign, and administering their advertising spend. We were also chuffed to work with Robert Mirolo for the first time. Examples of work below. Luggwoods.ie for more.

The Food and Beer Geeks

by Sweatshop Staff | Wednesday, July 29, 2015 | Creative, Content, Video

We've delighted to work as media partner with The Culinary Love Band on this new food and drink web series that is lovingly presented by broadsheet.ie.

New episode every Wednesday. Looking for suitable sponsors for Season 2 which has been shot and is based entirely in Ireland. hello@sweatshop.ie for more details. 


Older →